Fractional CMO
You need a marketing leader, not another manager. I own the function, from strategy and execution oversight through to team leadership and board reporting. Available on a part-time basis. Accountable on a full-time basis.
Fractional CMO & Growth Advisor · Sydney, Australia · Global
Strategic Marketing & GTM for B2B SaaS building with the end in mind
Bron Karaoglu works with B2B SaaS companies from $10M ARR through to exit. Global experience across Australia, the US, and APAC. A track record that includes an ASX IPO, a VC-to-PE growth journey, and a strategic acquisition.
Selected experience includes
SiteMinder
ASX IPO · $1B+ valuation
Ignition
VC-backed · $100M+ ARR · PE acquisition
Genbook
PLG model · Acquired by Booksy
About Bron
I have been in the room when it matters most.
I'm Bron Karaoglu. Over the past fifteen years, I've held senior marketing roles at B2B SaaS companies across Australia, the US, and APAC, at every stage from early growth through to public market and acquisition.
I was part of the marketing leadership team at SiteMinder during the company's trajectory to becoming an Australian unicorn, culminating in an ASX listing at a $1B+ valuation. I contributed to the marketing function at Ignition during the company's VC-backed growth to $100M+ ARR, ahead of a PE acquisition. At Genbook, I worked on the PLG growth model that supported the company's acquisition by Booksy.
What that experience gives me is pattern recognition that most marketers don't have. I've watched what breaks as companies scale, what separates the businesses that exit well from those that plateau, and which marketing decisions compound over time versus which ones look good in a quarterly review.
I don't advise from the outside. I'm embedded in your business, close to your team, and accountable for the same outcomes you are.
"I help companies scale with the end in mind. That changes what you prioritise, how you build, and what you measure."
What I Do
Services
Each engagement is built around your specific stage, goals, and gaps. These are the areas where I work.
GTM Strategy
Define who you are selling to, how to reach them, and what makes you the obvious choice. Market segmentation, ICP definition, competitive positioning, channel mix, and sales-marketing alignment, built for your current stage and your next.
Demand Generation
Build a pipeline engine designed for your scale. Prioritised channels, real targets, and a model your team can run without me in the room. Whether you're building from scratch or fixing what's broken.
Positioning & Messaging
Positioning your buyers understand and your sales team can actually use. From category definition to copy architecture, sharpened for your market, your stage, and the investors you're talking to.
Marketing Team Build-Out
The right team structure for where you are, not where you aspire to be. Role scoping, hiring support, onboarding, and the operating rhythm to make them effective quickly.
Board-Level Advisory
Marketing reporting that investors trust, board narratives that hold up under scrutiny, and strategic counsel when the stakes are high. Includes fundraise preparation and investor-ready pipeline reporting.
How I work
AI-first ways of working are embedded in every engagement I run. I work across Claude, Gemini, and ChatGPT and bring that depth into the marketing workflows I build with teams — choosing the right tool for the task, at the lowest practical cost. The standard of work stays high. AI is a capability multiplier, not a shortcut. Most fractional CMOs are not operating at this level. That's a real point of difference.
The Right Fit
A small number of clients. A significant commitment to each.
BK Growth Advisory works with a focused group of companies at any one time. The companies that get the most from working together tend to look like this.
-
B2B SaaS companies at $2M+ ARR with proven product-market fit, now focused on what growth looks like at the next stage.
-
Founders past founder-led marketing who need someone they can genuinely hand the function to.
-
PE-backed or venture-backed businesses where marketing is part of a value creation plan and needs to perform accordingly.
-
Companies preparing for a Series B, C, or growth round where the marketing story and pipeline reporting matter to investors.
-
Businesses expanding into new markets including Australia, the US, and APAC, who need a GTM operator with direct in-market experience.
The right stage
$2M to $100M+
ARR. The growth phase where marketing strategy has the most impact on trajectory, valuation, and exit readiness.
Not the right fit if...
You are pre-revenue or very early stage, looking for a generalist agency to manage campaigns, or need purely tactical execution without senior strategic leadership.
The Process
A clear process. No onboarding theatre.
From first conversation to active engagement, the process is direct and deliberately efficient.
Initial Consultation
A focused 30-minute call to understand your business, your goals, and whether there is a genuine fit. Honest on both sides.
Discovery
A deep dive into your GTM motion, funnel performance, positioning, and team. What's working, what isn't, and where the highest-leverage opportunities sit.
Strategy
A clear roadmap with a defined set of priorities, not a 60-slide deck. You'll know what to do, in what order, and why.
Execution Support
Hands-on advisory and leadership across your marketing function. Embedded, accountable, and close enough to your team to make a real difference.
Common Questions
FAQ
The questions founders usually ask before we talk. If yours isn't here, just reach out.
A Fractional CMO is a senior marketing executive who works with your business on a part-time or retainer basis. A Growth Advisor brings specific operational experience at the stages you are navigating, whether that is scaling past product-market fit, preparing for a funding round, or working toward an exit. At BK Growth Advisory, the two are combined into one engagement.
Outcomes depend on where you are starting from. Clients typically see clearer positioning and messaging within the first 90 days, a prioritised demand generation plan in active execution, stronger sales-marketing alignment, and marketing reporting their board can use. Over time, the goal is a marketing function that performs independently and tells a credible growth story to investors.
Usually when you have grown past founder-led marketing but are not yet ready to hire a full-time CMO. Common signals: your pipeline has stalled and you don't know why; you're preparing for a funding round and need to sharpen the marketing story; you've just taken on PE or institutional investment and marketing needs to perform as part of a value creation plan; or you're entering a new market and need a senior operator to lead it.
An agency executes on a brief you provide. A Fractional CMO writes the brief, manages any agencies, and owns the outcomes. I operate as part of your leadership team, not as a supplier. I'm in the planning meetings, the board conversations, and the hiring decisions. The accountability is categorically different.
Engagements are structured as monthly retainers based on scope and time commitment. For context, a full-time CMO in Sydney typically costs $250,000 to $400,000 per year before super, benefits, and hiring costs. A retainer with BK Growth Advisory is a fraction of that, with no overhead and no long-term employment commitment. Get in touch to talk through what makes sense for your situation.
Engagements start with a minimum three-month commitment. Most clients continue for 12 to 24 months. The length depends on your goals: some companies bring me in for a specific phase such as a fundraise, a market entry, or a repositioning, while others retain me as an ongoing marketing leadership partner.
Yes. I'm based in Sydney and work primarily with Australian B2B SaaS companies, but a significant part of my experience has been in global and US markets. If you're an Australian company expanding internationally, or an international business entering Australia or APAC, that is a specific area of strength.
The right fit is B2B SaaS companies at $2M to $100M+ ARR, at the growth phase where marketing strategy has a genuine impact on trajectory, valuation, and exit readiness.
Let's Talk
Ready to have a straight conversation?
Book a free 30-minute discovery call. No slides, no pitch. Just an honest conversation about your business and whether this is the right fit.
LinkedIn
Sydney, NSW, Australia